I get where they're coming from. Locking consumers into a proprietary consumables ecosystem looks good on paper. If you can pull it off (inkjet, Keurig), it can

I get where they're coming from. Locking consumers into a proprietary consumables ecosystem looks good on paper. If you can pull it off (inkjet, Keurig), it can be a big, valuable business. However, it rarely looks good to consumers. That was important to us when we built https://www.pantelligent.com/ https://www.pantelligent.com/ -- you shouldn't have to get locked into something like Blue Apron just to make home cooking higher quality, higher variety, and more convenient. You should be able to go to your local supermarket, grab an ordinary $8 salmon fillet, and have an extraordinary culinary experience.