You are not trying to pick a name. You are trying to build a brand. The canonical text on the subject is The 22 Immutable Laws of Branding. The name, logo ty

You are not trying to pick a name. You are trying to build a brand. The canonical text on the subject is The 22 Immutable Laws of Branding. The name, logo type, mascot, tag line etc should all be coherent and consistent. Here's Steve Yegge on branding: http://blip.tv/file/319044/ http://blip.tv/file/319044/