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Where is evidence of Apple misleading media? Apple certainly never said they were making money off recycled gold.
by morgante 11y ago
Where is evidence of Apple misleading media? Apple certainly never said they were making money off recycled gold.
- sp332 11y agoApple announced a robotics project last month called "Liam". https://www.youtube.com/watch?v=AYshVbcEmUc https://www.youtube.com/watch?v=AYshVbcEmUc It recovers "cobalt and lithium", "gold and copper", "silver and platinum". The number "2,204 pounds of gold" comes from page 17 of this PDF https://www.apple.com/environment/pdf/Apple_Environmental_Responsibility_Report_2016.pdf https://www.apple.com/environment/pdf/Apple_Environmental_Re... which prominently displays Liam on the cover page.
- morgante 11y agoMentioning two different facts about their recycling programs on completely different pages of a holistic report about their environmental responsibility now constitutes "misleading the media?"
- sp332 11y agoFirst, it's on the same page. The discussion of Liam starts 3 lines below the number 2204. Second, the video clearly states that the gold from iPhones is recycled. It would be clearer to say that the phone parts which happen to contain gold are put into refurbished phones. It's not extracting the gold at all, and that's why it's misleading.
- morgante 11y ago> First, it's on the same page. The discussion of Liam starts 3 lines below the number 2204. And 2 lines above the gold it says 61,357,800lbs of total material, in a figure much more clearly connected than the ostensible paragraph. When Liam is introduced on that page, Apple explicitly says it is "a line of robots designed to disassemble 1.2 million phones a year." Unless you think the average phone weighs 61 pounds, it's obviously not responsible for the total material recycling chart above. Nobody could possibly read this report and come away thinking that Liam is recycling millions of dollars of gold.