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How does this company convince vineyards/wine distributors to adopt the proprietary bottle?
by jasonlaramburu 11y ago
How does this company convince vineyards/wine distributors to adopt the proprietary bottle?
- maxerickson 11y agoOne reason is mentioned in the incentivize stakeholders section. The vineyards apparently get more money when they use the proprietary bottle. I imagine that's better stated as the vineyard getting a higher percentage of the retail price, but that's not a big difference. edit: the same section mentions not using distributors (I guess they are doing direct to consumer sales for now).
- crpatino 11y agoThat's when being in good terms with Vinnie Nine-Fingers and Tony Fatso begins to pay off.
- compumike 11y agoPresumably they don't have to (at first)... they just buy retail or wholesale and re-bottle it, either under CO2 and/or using a flexible inner pouch and leaving no gases inside.