> In theory though, if Amazon is making a superior > product that's cheaper, isn't that what competition > is supposed to achieve? Yes and no. It's

> In theory though, if Amazon is making a superior > product that's cheaper, isn't that what competition > is supposed to achieve? Yes and no. It's the age-old question, right? If it's too easy to rip off somebody else's idea, you stifle innovation. But if you go too far in the other direction, innovation gets stifled that way as well.