I don't know how the i3 drives, but I was short of shocked at how ugly (err maybe I should say quirky) the car looked - it looks like a toaster - and the two to

I don't know how the i3 drives, but I was short of shocked at how ugly (err maybe I should say quirky) the car looked - it looks like a toaster - and the two toned paint jobs it seems to often come with is even more of a head scratcher. It may perform well, and actually be a useful form factor - but IMHO the look of it is basically guaranteed to further limit the appeal of that product to a even smaller sub-group of the people who would consider electric in the first place. I wonder if the i8 has the opposite problem - it looks lovely to me, but is a fairly radical design and again you might be turning away people who want an electric option, but don't necessarily want to call blaring attention to themselves.