It seems "Keeping up with the Jones'" would have a domino effect, where Albert Jonesy is going broke to keep up with Brian Joneston, who is spending everything

It seems "Keeping up with the Jones'" would have a domino effect, where Albert Jonesy is going broke to keep up with Brian Joneston, who is spending everything to keep up with Christina Jones, and so on. So everyone's broke, embarrassed, and behind, but still "better off" than the seemingly humble [n-1] Jones' next door.