4 ms·
Absolutely not true. Supermarket own-brand has been around for years and years, along with department store own-brands. The original brand sells based on brand
by mintone 10y ago
Absolutely not true.
Supermarket own-brand has been around for years and years, along with department store own-brands. The original brand sells based on brand reputation and (perceived) quality of product.
This is exactly the same.
- deelowe 10y agoNo only that, walmart will use their purchasing power to force manufacturers to make products specifically for them. Examples of this include things like specific SKUs that are smaller so that walmart can sell similar products at a lower price (e.g. 12oz versus 16oz).
- Spooky23 10y agoThat's not a great comparison, because of the way house brands are marketed -- basically store brands are marketed to the left of the name brand and cost a few margin points less. One of the reasons for store brands to exist is to incentivize manufacturers to buy the other product supermarkets sell -- premium shelf space. Amazon is a big catalog, and they play all sorts of games with how and why they prioritize listings.
- chrisgd 10y agoI meant that it is questionable to the parent because Amazon has never done it before.