""Objective architecture", assessed by measurable effects instead of subjective whimsy, would revolutionise the profession." Agreed. It could also put money ba

""Objective architecture", assessed by measurable effects instead of subjective whimsy, would revolutionise the profession." Agreed. It could also put money back to architecture. Let's say your company revenue of 70k$ per year per employee, there is 300 of them in a factory. You move your company to new factory, but you meet architect who can promise you 5% increase in employee productivity. That's 70X300X0,05= 1050k$/year more in revenue. You can probably spend some money to hire that archi-rainmaker.