I've a BMW i3. I think the manufacturer said that the majority of people buying the i3 had never been BMW drivers before. Certainly true in my case. It's a per

I've a BMW i3. I think the manufacturer said that the majority of people buying the i3 had never been BMW drivers before. Certainly true in my case. It's a perfect city car, and good for my 70 mile commute. The REx makes it practical for long distances (by EU standards). That said, I doubt I'd buy another BMW. Over-priced, poor apps, crappy in-car computer, every halfway decent option comes at a ridiculous price, maddening missing options (no heated steering wheel!), and a UI that's basically junk. I don't know if that's reflective of the general BMW "way" - reading online it seems to be - but it's like dealing with a company from the dark ages. BMW have proven that they can build and design electric vehicles. They now need to concentrate on why people don't want to buy into their brand. Maybe they can make it as an Apple - ultra-expensive luxury for people willing to turn a blind eye to imperfections - or maybe they need to concentrate on a superior user-experience from purchase to drive. The tech is there and evolving - it is just the company which is stagnating. (My review of the car, if you're interested - https://shkspr.mobi/blog/2015/09/i3-electric-car-review/ https://shkspr.mobi/blog/2015/09/i3-electric-car-review/ ) Edit: "How many i3 buyers are new to BMW? About 80 percent" Source http://europe.autonews.com/article/20140606/ANE/140609922/bmw-sales-boss-robertson-says-born-electric-range-will-help-boost http://europe.autonews.com/article/20140606/ANE/140609922/bm...