I agree, the language here is condescending at best. I don't want an organization talking to me as if it were my friend. Apple is not a friend -- it is a compa

I agree, the language here is condescending at best. I don't want an organization talking to me as if it were my friend. Apple is not a friend -- it is a company that wants my money. (If anything that makes it an enemy.) One thing I have found is not to trust anyone above oneself that tries to stoop to your level. They often do this because either they think you are not smart enough to understand what they really want to say, or they just really don't want to say it but they need some words to put on a page.