I feel like there should be a Law out there somewhere that, given multiple choices, marketing will invariably pick the scenario that results in the largest numb

I feel like there should be a Law out there somewhere that, given multiple choices, marketing will invariably pick the scenario that results in the largest number. I heard the sentiment from Conte at Georgia Tech with regards to Amdahl and speedup, but it seems to hold generally whenever any type of numeric performance measure is presented.