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I previously ran a startup that was entirely based around one-click survey emails, inspired by Netflix's survey emails, which was around 5 years ago. We definit

I previously ran a startup that was entirely based around one-click survey emails, inspired by Netflix's survey emails, which was around 5 years ago. We definitely saw huge response rates but we couldn't find any customers that cared. Nearly everyone we talked to wanted more info than a single question/answer, in order to segment responses. For big customers, they were happy with low single-digit response rates since they could spam thousands of people.

cl42 11y ago
Interesting. How did you deal with this? What was your pricing model? If you're willing to share, I'd be curious. We basically deal with this objection/request in two ways: (1) use the one-click survey as an entry-point into a bigger survey so you get at least SOME feedback, or (2) simply ask people if they'd prefer lots of info on a few people, or lots of people giving a bit of info. A lot of companies will choose the latter in this case.