I don't see this as belittling customers or incoherent at all. I'm pretty sure every engineer has thought about these issues before and we've all seen spectacul

I don't see this as belittling customers or incoherent at all. I'm pretty sure every engineer has thought about these issues before and we've all seen spectacular crashes from load. I think the idea of the article is that user registration and login isn't as simple to scale as everyone thinks it is.