I think it's obvious why and you've stated part of it. Apple's designs are rapidly approaching the level of Intel's and Intel is stretching out their R&D and re

I think it's obvious why and you've stated part of it. Apple's designs are rapidly approaching the level of Intel's and Intel is stretching out their R&D and reducing their investment in this area. So Apple will be asking themselves, why give away all that margin to Intel when we can do it ourselves and keep it? (Intel's gross margin is 62%, no idea what it is for their consumer processors specifically).