Of course pharma companies get a return on advertising - for example, getting doctors to prescribe their products over cheaper generics or for patients where th

Of course pharma companies get a return on advertising - for example, getting doctors to prescribe their products over cheaper generics or for patients where they're of questionable use is incredibly profitable. The trouble is, they're getting that return by making healthcare more expensive and worse for actual patients. You and other patients are paying for them to convince doctors to make prescribing decisions that cost more and even give worse outcomes.