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Segmenting Customers with One-Click Surveys

• tmaly 11y ago
  If you could build this into weekly email newsletters and let others rent out the survey space, it would be huge for customer development.
  • cl42 11y ago
    Very interesting idea! We'll get back to you on that -- it would be a big shift from our regular approach/work, but I can see some companies willing to do this, especially those already selling ads on their newsletter e-mails.
• hammock 11y ago
  >Click rates tend to be in the 15% to 25% range. Yes, this is not a typo! These are the most effective e-mails you can send. That is lower than I would expect for a campaign giving away $5 with a click.
  • cl42 11y ago
    Just to clarify, the 15% to 25% range applies to almost any one-click survey we run. Not just ones that have an incentive.
• fidget 11y ago
  Self segmentation is a big deal right now
• jonny_eh 11y ago
  I previously ran a startup that was entirely based around one-click survey emails, inspired by Netflix's survey emails, which was around 5 years ago. We definitely saw huge response rates but we couldn't find any customers that cared. Nearly everyone we talked to wanted more info than a single question/answer, in order to segment responses. For big customers, they were happy with low single-digit response rates since they could spam thousands of people.
  • cl42 11y ago
    Interesting. How did you deal with this? What was your pricing model? If you're willing to share, I'd be curious. We basically deal with this objection/request in two ways: (1) use the one-click survey as an entry-point into a bigger survey so you get at least SOME feedback, or (2) simply ask people if they'd prefer lots of info on a few people, or lots of people giving a bit of info. A lot of companies will choose the latter in this case.