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The bottom has fine print saying the entire video was shot directly using magic leap technology and using 0 post processing with the only addition being [this]

The bottom has fine print saying the entire video was shot directly using magic leap technology and using 0 post processing with the only addition being [this] text explanation.

nxzero 11y ago
Given the slow movement, wonder if there was a person wearing the their tech, or if it's mechanical.
- svig 11y ago
  Looks like someone is wearing it.
  - vezycash 11y ago
    My concern while watching the video was that things just happened without the user's intervention. The user might as well have been watching a video.
    - nxzero 11y ago
      Agree, seemed odd. If it were me, I'd find a single, complete, simple, yet "magical" behavior to demo/release; users, not tech is what matters.
    - svig 11y ago
      yeah, the biggest plus of AR is interaction. They failed to showcase that.
Guest91283 11y ago
That's sort of like watching a video game cinematic trailer, and saying no post processing was done on the rendered video. That might be true, but it doesn't represent the gameplay, or in this case, the experience of using the device. Most of this video makes absolutely no sense. What messages is the user browsing? E-mails, or some type of Magic Leap messaging system? How is the 3D map of Everest generated, a trail marked out and animated on it, and attached through a message by a child? Or what about the storefront browsing 3D shoes? We could have 3D scanned shoes displayed on the internet at the moment, but no one wants to see 3D shoes, they want to see a few high resolution photos of the actual product. Right now, they're not showing any real world use cases, and just prerendering fictitious interfaces. I feel like this demo is completely out of touch with reality. No one is going to be sending 3D presentation messages. No one is going to be making 3D storefronts. It has nothing to do with technological limitations, they're just not efficient or practical. This demo is trying to show how it can enhance my daily life while browsing messages and content online. So, let's see someone interacting with Gmail, Spotify, Facebook, Netflix, Amazon, etc. Show me why I'd want to use this device and not pull out my phone to browse e-mails or storefronts.
- arde 11y ago
  > No one is going to be making 3D storefronts. This is right there with visionary phrases such as "640KB is enough". Probably not going to happen next year though.
  - Guest91283 11y ago
    I stand by that statement for the foreseeable future. If you look at how technology and the internet has changed in the past two decades, it's going in the opposite direction of this video. This reminds me of Flash in the late 90s, early 00s. There were countless extravagant sites with 3D elements during that time period, and they all died to make way for more efficient user experiences to consume content. This technology has lots of interesting use cases, but what's demonstrated in the video isn't one of them.
  - nbb 11y ago
    There were probably more people making 3D storefronts twenty years ago than there are today.
- biot 11y ago
  Given that it's new technology and the applications that could make use of this don't exist, I think you have to give them a little more leeway with their marketing material. I agree that most of the "apps" are likely custom-built just for this demo (I'm basing this on the appearance that the apps are interactive rather than just canned videos projected into space) but that doesn't mean it's invalid to showcase those as possibilities. What would have been really neat is to have the Everest map fixed in space and the user could walk around it and lean in to zoom. Sort of like how many sci-fi movies have 3D mapping projections (Avatar, Prometheus, etc. etc.) that the characters can walk around and sometimes physically interact with. That would have been a good demonstration that it's not just canned video. A few decades ago, someone would have been considered totally correct to say that no one is going to be streaming live video over the internet as it's just not efficient or practical. As bandwidth, storage, and processing power tend towards infinity, all those impractical ideas suddenly become possible. Imagine being able to search the entirety of the internet instantly as you type each keystroke. Impractical? Maybe Google will crack that some day.
cloudjacker 11y ago
they wrote it that way specifically for perceptive people like you
wodenokoto 11y ago
Nokia got caught using professional camera gear to show off their amazing smartphone camera. Faking this kind of stuff is not unheard of.

The bottom has fine print saying the entire video was shot directly using magic leap technology and using 0 post processing with the only addition being [this] text explanation.

nxzero 11y ago

Given the slow movement, wonder if there was a person wearing the their tech, or if it's mechanical.

svig 11y ago
Looks like someone is wearing it.
- vezycash 11y ago
  My concern while watching the video was that things just happened without the user's intervention. The user might as well have been watching a video.
  - nxzero 11y ago
    Agree, seemed odd. If it were me, I'd find a single, complete, simple, yet "magical" behavior to demo/release; users, not tech is what matters.
  - svig 11y ago
    yeah, the biggest plus of AR is interaction. They failed to showcase that.

Guest91283 11y ago

That's sort of like watching a video game cinematic trailer, and saying no post processing was done on the rendered video. That might be true, but it doesn't represent the gameplay, or in this case, the experience of using the device. Most of this video makes absolutely no sense. What messages is the user browsing? E-mails, or some type of Magic Leap messaging system? How is the 3D map of Everest generated, a trail marked out and animated on it, and attached through a message by a child? Or what about the storefront browsing 3D shoes? We could have 3D scanned shoes displayed on the internet at the moment, but no one wants to see 3D shoes, they want to see a few high resolution photos of the actual product. Right now, they're not showing any real world use cases, and just prerendering fictitious interfaces. I feel like this demo is completely out of touch with reality. No one is going to be sending 3D presentation messages. No one is going to be making 3D storefronts. It has nothing to do with technological limitations, they're just not efficient or practical. This demo is trying to show how it can enhance my daily life while browsing messages and content online. So, let's see someone interacting with Gmail, Spotify, Facebook, Netflix, Amazon, etc. Show me why I'd want to use this device and not pull out my phone to browse e-mails or storefronts.

arde 11y ago
> No one is going to be making 3D storefronts. This is right there with visionary phrases such as "640KB is enough". Probably not going to happen next year though.
- Guest91283 11y ago
  I stand by that statement for the foreseeable future. If you look at how technology and the internet has changed in the past two decades, it's going in the opposite direction of this video. This reminds me of Flash in the late 90s, early 00s. There were countless extravagant sites with 3D elements during that time period, and they all died to make way for more efficient user experiences to consume content. This technology has lots of interesting use cases, but what's demonstrated in the video isn't one of them.
- nbb 11y ago
  There were probably more people making 3D storefronts twenty years ago than there are today.
biot 11y ago
Given that it's new technology and the applications that could make use of this don't exist, I think you have to give them a little more leeway with their marketing material. I agree that most of the "apps" are likely custom-built just for this demo (I'm basing this on the appearance that the apps are interactive rather than just canned videos projected into space) but that doesn't mean it's invalid to showcase those as possibilities. What would have been really neat is to have the Everest map fixed in space and the user could walk around it and lean in to zoom. Sort of like how many sci-fi movies have 3D mapping projections (Avatar, Prometheus, etc. etc.) that the characters can walk around and sometimes physically interact with. That would have been a good demonstration that it's not just canned video. A few decades ago, someone would have been considered totally correct to say that no one is going to be streaming live video over the internet as it's just not efficient or practical. As bandwidth, storage, and processing power tend towards infinity, all those impractical ideas suddenly become possible. Imagine being able to search the entirety of the internet instantly as you type each keystroke. Impractical? Maybe Google will crack that some day.

cloudjacker 11y ago

they wrote it that way specifically for perceptive people like you

wodenokoto 11y ago

Nokia got caught using professional camera gear to show off their amazing smartphone camera. Faking this kind of stuff is not unheard of.