5 ms·

The cynic in me wants to dismiss this as just another marketing video from a company yet to show us anything tangible, but the child in me desperately wants thi

by neotek 11y ago

The cynic in me wants to dismiss this as just another marketing video from a company yet to show us anything tangible, but the child in me desperately wants this to be a reality. Please, please let this be real.

vonklaus 11y ago
The bottom has fine print saying the entire video was shot directly using magic leap technology and using 0 post processing with the only addition being [this] text explanation.
- nxzero 11y ago
  Given the slow movement, wonder if there was a person wearing the their tech, or if it's mechanical.
  - svig 11y ago
    Looks like someone is wearing it.
    - vezycash 11y ago
      My concern while watching the video was that things just happened without the user's intervention. The user might as well have been watching a video.
      - nxzero 11y ago
        Agree, seemed odd. If it were me, I'd find a single, complete, simple, yet "magical" behavior to demo/release; users, not tech is what matters.
      - svig 11y ago
        yeah, the biggest plus of AR is interaction. They failed to showcase that.
- Guest91283 11y ago
  That's sort of like watching a video game cinematic trailer, and saying no post processing was done on the rendered video. That might be true, but it doesn't represent the gameplay, or in this case, the experience of using the device. Most of this video makes absolutely no sense. What messages is the user browsing? E-mails, or some type of Magic Leap messaging system? How is the 3D map of Everest generated, a trail marked out and animated on it, and attached through a message by a child? Or what about the storefront browsing 3D shoes? We could have 3D scanned shoes displayed on the internet at the moment, but no one wants to see 3D shoes, they want to see a few high resolution photos of the actual product. Right now, they're not showing any real world use cases, and just prerendering fictitious interfaces. I feel like this demo is completely out of touch with reality. No one is going to be sending 3D presentation messages. No one is going to be making 3D storefronts. It has nothing to do with technological limitations, they're just not efficient or practical. This demo is trying to show how it can enhance my daily life while browsing messages and content online. So, let's see someone interacting with Gmail, Spotify, Facebook, Netflix, Amazon, etc. Show me why I'd want to use this device and not pull out my phone to browse e-mails or storefronts.
  - arde 11y ago
    > No one is going to be making 3D storefronts. This is right there with visionary phrases such as "640KB is enough". Probably not going to happen next year though.
    - Guest91283 11y ago
      I stand by that statement for the foreseeable future. If you look at how technology and the internet has changed in the past two decades, it's going in the opposite direction of this video. This reminds me of Flash in the late 90s, early 00s. There were countless extravagant sites with 3D elements during that time period, and they all died to make way for more efficient user experiences to consume content. This technology has lots of interesting use cases, but what's demonstrated in the video isn't one of them.
    - nbb 11y ago
      There were probably more people making 3D storefronts twenty years ago than there are today.
- cloudjacker 11y ago
  they wrote it that way specifically for perceptive people like you
- wodenokoto 11y ago
  Nokia got caught using professional camera gear to show off their amazing smartphone camera. Faking this kind of stuff is not unheard of.
drzaiusapelord 11y ago
Am I the only person who doesn't want this tech? I love what's going on with VR and tried out a Vive this weekend, but this kind of AR just seems like it would be somewhat annoying. It would be tons of pop-ups, notifications, etc that would detract from one's quality of life. I suspect keyboard/mouse and monitor will hard to unseat in the workplace, the same way we didn't give up on laptops and desktops for ipads. I'm already fighting this battle with my android watch. Every so often some app decides that I want notifications and then my watch vibrates what's essentially a marketing message and I, of course, check thinking its a text message or email. Thankfully this is easy to disable on a per app basis, but I can imagine it'll be much worse on AR when developers have our entire field of view to post marketing messages on. AR gaming seems like it would be pleasant, but do I really want my living room the background of all my games? Seems to me VR is the better solution in gaming, especially with cameras mounted on VR headsets like the Vive has. AR is starting to feel like the Kinect or Google Glasses all over again. We're getting these amazing demos and everyone is excited, but no one is really thinking usability, interfaces, social exceptions, and realistic applications. Or considering how much more mature VR is right now and how it might just eat AR's lunch. With VR you are at least socially signaling "I am in a different space and not here with you", but with AR you are socially signaling "I'm here but I'm projecting a mustache on you for my own amusement and partially ignoring you while I watch funny youtube clips" which will make people uncomfortable the same way Google Glasses did.
- ogreveins 11y ago
  AR or MR is the endgame. Once the technology is capable of blocking out the world then you have VR in MR. Similar attempts have been made with passthrough video with VR[1]; the tech will converge at some point, it's inevitable. So while you may not be the only one who doesn't want this tech to come about you and anyone else who shares your sentiments are wishing for something that absolutely won't happen. As for your usability concerns, those always come later as the tech matures. [1]https://www.youtube.com/watch?v=zxM4vN_4jJY https://www.youtube.com/watch?v=zxM4vN_4jJY
  - Brakenshire 11y ago
    It will happen in the sense that AR technology will become viable and cost-effective. I think it's far from set in stone how much it will be used outside of niche applications. Smartphones are an enormously powerful technology but they have a social limit. For instance, if you're building an app which requires people to use their phones while in conversation, and overlay information on top, that is clearly going to come up against social barriers. Just because you can build something, it doesn't mean people will use it. It is almost undoubtedly going to be very useful in particular professional contexts, how much it goes beyond that is anyone's guess.

by neotek 11y ago

vonklaus 11y ago

The bottom has fine print saying the entire video was shot directly using magic leap technology and using 0 post processing with the only addition being [this] text explanation.

nxzero 11y ago
Given the slow movement, wonder if there was a person wearing the their tech, or if it's mechanical.
- svig 11y ago
  Looks like someone is wearing it.
  - vezycash 11y ago
    My concern while watching the video was that things just happened without the user's intervention. The user might as well have been watching a video.
    - nxzero 11y ago
      Agree, seemed odd. If it were me, I'd find a single, complete, simple, yet "magical" behavior to demo/release; users, not tech is what matters.
    - svig 11y ago
      yeah, the biggest plus of AR is interaction. They failed to showcase that.
Guest91283 11y ago
That's sort of like watching a video game cinematic trailer, and saying no post processing was done on the rendered video. That might be true, but it doesn't represent the gameplay, or in this case, the experience of using the device. Most of this video makes absolutely no sense. What messages is the user browsing? E-mails, or some type of Magic Leap messaging system? How is the 3D map of Everest generated, a trail marked out and animated on it, and attached through a message by a child? Or what about the storefront browsing 3D shoes? We could have 3D scanned shoes displayed on the internet at the moment, but no one wants to see 3D shoes, they want to see a few high resolution photos of the actual product. Right now, they're not showing any real world use cases, and just prerendering fictitious interfaces. I feel like this demo is completely out of touch with reality. No one is going to be sending 3D presentation messages. No one is going to be making 3D storefronts. It has nothing to do with technological limitations, they're just not efficient or practical. This demo is trying to show how it can enhance my daily life while browsing messages and content online. So, let's see someone interacting with Gmail, Spotify, Facebook, Netflix, Amazon, etc. Show me why I'd want to use this device and not pull out my phone to browse e-mails or storefronts.
- arde 11y ago
  > No one is going to be making 3D storefronts. This is right there with visionary phrases such as "640KB is enough". Probably not going to happen next year though.
  - Guest91283 11y ago
    I stand by that statement for the foreseeable future. If you look at how technology and the internet has changed in the past two decades, it's going in the opposite direction of this video. This reminds me of Flash in the late 90s, early 00s. There were countless extravagant sites with 3D elements during that time period, and they all died to make way for more efficient user experiences to consume content. This technology has lots of interesting use cases, but what's demonstrated in the video isn't one of them.
  - nbb 11y ago
    There were probably more people making 3D storefronts twenty years ago than there are today.
cloudjacker 11y ago
they wrote it that way specifically for perceptive people like you
wodenokoto 11y ago
Nokia got caught using professional camera gear to show off their amazing smartphone camera. Faking this kind of stuff is not unheard of.

drzaiusapelord 11y ago

Am I the only person who doesn't want this tech? I love what's going on with VR and tried out a Vive this weekend, but this kind of AR just seems like it would be somewhat annoying. It would be tons of pop-ups, notifications, etc that would detract from one's quality of life. I suspect keyboard/mouse and monitor will hard to unseat in the workplace, the same way we didn't give up on laptops and desktops for ipads. I'm already fighting this battle with my android watch. Every so often some app decides that I want notifications and then my watch vibrates what's essentially a marketing message and I, of course, check thinking its a text message or email. Thankfully this is easy to disable on a per app basis, but I can imagine it'll be much worse on AR when developers have our entire field of view to post marketing messages on. AR gaming seems like it would be pleasant, but do I really want my living room the background of all my games? Seems to me VR is the better solution in gaming, especially with cameras mounted on VR headsets like the Vive has. AR is starting to feel like the Kinect or Google Glasses all over again. We're getting these amazing demos and everyone is excited, but no one is really thinking usability, interfaces, social exceptions, and realistic applications. Or considering how much more mature VR is right now and how it might just eat AR's lunch. With VR you are at least socially signaling "I am in a different space and not here with you", but with AR you are socially signaling "I'm here but I'm projecting a mustache on you for my own amusement and partially ignoring you while I watch funny youtube clips" which will make people uncomfortable the same way Google Glasses did.

ogreveins 11y ago
AR or MR is the endgame. Once the technology is capable of blocking out the world then you have VR in MR. Similar attempts have been made with passthrough video with VR[1]; the tech will converge at some point, it's inevitable. So while you may not be the only one who doesn't want this tech to come about you and anyone else who shares your sentiments are wishing for something that absolutely won't happen. As for your usability concerns, those always come later as the tech matures. [1]https://www.youtube.com/watch?v=zxM4vN_4jJY https://www.youtube.com/watch?v=zxM4vN_4jJY
- Brakenshire 11y ago
  It will happen in the sense that AR technology will become viable and cost-effective. I think it's far from set in stone how much it will be used outside of niche applications. Smartphones are an enormously powerful technology but they have a social limit. For instance, if you're building an app which requires people to use their phones while in conversation, and overlay information on top, that is clearly going to come up against social barriers. Just because you can build something, it doesn't mean people will use it. It is almost undoubtedly going to be very useful in particular professional contexts, how much it goes beyond that is anyone's guess.