Facebook is beholden to its shareholders first and foremost, then it's customers (advertisers, not you). Lastly, they want to make the inventory happy (that's

Facebook is beholden to its shareholders first and foremost, then it's customers (advertisers, not you). Lastly, they want to make the inventory happy (that's you), so they can dish up ads. Now, if Facebook manages to release a successful augmented reality platform, they will have no qualms with you going out in the real world. If you're camping in the woods, that's just a nice opportunity for a singalong app to place an ad for you and your buddies. If you're going to the movies, that's an opportunity for Coke to subtly remind you that you can get Coke points on your way. It would be that Facebook has an incentive to get you out into the real world if they can influence where you go and spend your money. There are many ways you can do that without augmented reality.