3 ms·
I'll agree completely that marketing isn't the problem. The problem isn't product either. The problem is focus. Palm's target market was 'the fat middle', whi
by megaduck 17y ago
I'll agree completely that marketing isn't the problem. The problem isn't product either. The problem is focus.
Palm's target market was 'the fat middle', which meant people who want a little calendaring, a little media, a little web browsing. The problem is that people don't want a middle-of-the-road device. People want things that are awesome.
Palm met their target. The Pre does everything, and does it pretty well. Multitasking, 3D gaming, calendaring, to-do lists, social networking, email, photos, and (as of tomorrow) video. It has more features than an iPhone, and is elegantly designed in a way that Android never will be.
However, there's nothing it does obviously better than the competition. Blackberries have better email. iPhones are better media players and game machines. Android has Google Nav, Google Voice, and phones with ginormous screens. Other than the (incredible) multitasking, there's no clear advantage to buying a Palm that'll fit in a 30-second sales pitch.
They need to pick a market segment, and go after it hard. Business people, young people, somebody. There's a saying in politics: "The only thing in the middle of the road is roadkill."