Wow is this really what your sample is like? Most people I know implicitly understand the concept of consumer choice and don't have any trouble applying that to

Wow is this really what your sample is like? Most people I know implicitly understand the concept of consumer choice and don't have any trouble applying that to OSes. IPhone vs android probably played a big hand in that, but even before that, there was a good solid chunk that understood that Mac was an alternative to Windows (before OS X really blew up)