This is the bed you made, by hitching your wagon to ad revenue. I understand why you did it, it was oh so lucrative, and oh so easy. When you were the gate keep

This is the bed you made, by hitching your wagon to ad revenue. I understand why you did it, it was oh so lucrative, and oh so easy. When you were the gate keepers of news and the primary communications conduit for an entire community you could rake in mountains of cash with very little work. Just rewrite those wire reports; zombie through the motions of reporting local weather, crime, and bullshit; and keep on publishing family circus and cathy strips. The crux of it is that you thought that was noble, that you think it was any different from what buzzfeed does today. The fall has always been happening, and it didn't start from such a great height either. The fact is that the news has long been about gathering eyeballs, not about generating quality content. In fact in so much as that happened, it happened by accident or happenstance. Indeed even buzzfeeed does some good work. The difference between you and they is you define yourself by your good work, while you define them by their bad work. And when eyeballs are the measure of success and of revenue, you do whatever is cheapest that gets the most views. Remember the OJ Simpson trial? Remember the news industry descending into tabloid journalism even more so over the past 2 decades? Remember "it bleeds it leads" and disaster-porn? For the most part the media establishment has become a parody of what a robust media should be. It doesn't do investigative journalism well (usually issues have to be forced down their throats by an already knowledgeable public before they are covered). It doesn't educate the public well on almost any subject (and in some cases, as in Fox News, it demonstrably makes people less well informed). It has a ghoulish relationship with tragedy and disaster (as the movie Nightcrawler so well portrayed). And due to its success it no longer represents the interests of the majority of the public, instead siding with establishment or elite interests most of the time. You can't merely erect some arbitrary barrier and say that journalism should stick to some particular frozen moment in time as it slides along the same trajectory its been on for ages. You need to get out and build a new trajectory by establishing new standards and developing new revenue streams that reward high quality content instead of low effort content. It's actually already happening without you, but you're too blind to see it. And the answer is not to dumb down hard hitting investigative journalism and add fancy infographics. How do I know? Because that's been what you've been doing for decades and it hasn't worked yet has it?