I think the author of the blog post would argue that traditional ads should also endeavor to be valuable in itself. Like how people search out ads like "Office

I think the author of the blog post would argue that traditional ads should also endeavor to be valuable in itself. Like how people search out ads like "Office Linebacker" or other high production value ads. Where I disagree with the author is that he makes it sound like absolutely everyone has forgotten traditional marketing 101. I personally haven't seen that, but then again I'm not in Silicon Valley...