Welcome to creating a me-too product. It's some of the most difficult and expensive marketing possible. Imagine creating a cola that's exactly like coca-cola e

Welcome to creating a me-too product. It's some of the most difficult and expensive marketing possible. Imagine creating a cola that's exactly like coca-cola except it's 20% better tasting (in your option). Well good luck beating out Coca cola - even though your product is better. And you have to be very careful about assuming that your product is better in a way that people actually care about. For example, I visit the site FML every now and then --- and I never, ever post there...I just got to read other people's misfortunes to feel better about myself.. So be careful about your assumption that yours is better in a way that people care about.