> If they were designed to be beautiful as well as > functional, they might well see a bump in transactions. More people would visit, or people would just buy

> If they were designed to be beautiful as well as > functional, they might well see a bump in transactions. More people would visit, or people would just buy more when they were already visiting? I find it amusing that some of the most popular sites are considered bad designs by people who think they have all the answers to web site design (at least, they're getting involved in this season's look), whereas the sites which apparently demonstrate good design are ugly, less pleasant to navigate, and harder to extract information from.