The stats for the UK were taken straight from the referenced ONS report and used in correct context. It also seems like a bit of a stretch to describe Forbes as

The stats for the UK were taken straight from the referenced ONS report and used in correct context. It also seems like a bit of a stretch to describe Forbes as journalism anymore EDIT: obviously the suggestion they make that the claimed 80% failure rate is every year rather than just the first one was spurious, but overall a near 60% failure rate over 5 years would be enough to put me off getting a loan, so I'm not sure any marketing spin they are attempting actually works