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That sounds like pretty decent advice. I have one nitpick though, which is the advice to leave blog comments everywhere and to relentlessly tell all of your fr

by jeff18 17y ago

That sounds like pretty decent advice. I have one nitpick though, which is the advice to leave blog comments everywhere and to relentlessly tell all of your friends about your startup. That surely cannot hurt, but the return on investment of posting comments on a site is minute. I mean, I am addicted to commenting on HN and other sites daily and it is a lot of fun, but the notion that this is actually a good use of time for my startup is wishful thinking. I would never expect to get a single customer from this. I think getting an article on TechCrunch is of debatable value... but the traffic you'd get from a comment underneath an article from people checking out your profile link is miniscule. Regarding telling your friends -- again, it doesn't hurt, but it is thinking really small and is not sustainable. That might be a good strategy for winning a minor student council election, but the ROI is going to be utterly negligible. Basically, you could spend a week phoning everyone you know and convince them to check out your site. If you're lucky, this would roughly equal the amount of traffic you would get by having a moderately influential person spend 30 seconds writing a tweet about you.

patio11 17y ago
You also tend to be friends with people who are a lot like you, and to be related to people who are a lot like you, but your customers might not be like you at all. (I can't remember the last time I spent time socially with someone who hits my typical customer demographic.)
- shafqat 17y ago
  This is a good point. Our first version of our consumer site was flawed in many ways. But we kept getting positive reinforcement from our friends/family and didnt put it in perspective. It's important to take a step back and look objectively at all feedback, especially if it comes from a demographic that is not your core customer.
sunir 17y ago
Until you have tried it, don't knock it. They have actually done it and have demonstrable success. You comment on blogs to engage the existing early adopters of the niche you are targeting to start the process of customer development. You hit up friends to practice pitching (don't underestimate this) and getting some up front feedback on the cheap to help refine your idea.
AlecM 17y ago
I dunno, I disagreed with your opinion so much I clicked your name, checked out your site and ended up watching the trailer for your game, just to see the kind of person I was dealing with that had an idea so contrary to my own. If you never made that comment, I would never of known about Overgrowth.
- jeff18 17y ago
  Right, and I am thankful for that. However, my point is that in the entire history of my HN career (which spans many, many hours), maybe 100 people have clicked on that link. Maybe 2 of those 100 people turned around and bought the game (probably quite a generous estimate). If you do the math, that is approaching $0/hour. It is simply not a good way to acquire customers, nor should it be expected to be.
  - shafqat 17y ago
    Fair point, but I never said leaving comments on blogs should be a customer acquisition strategy. If it is, you have big problems! What I was saying is that leaving commnents on blogs helps you get the initial traction, both in terms of exposure and press coverage. That's it. Once you are past that stage, I agree it's an inefficient use of your time to spend all day combing blogs looking for relevant posts to comment on!
    - deleted 17y ago
      [deleted]
iamelgringo 17y ago
I disagree, especially about posting comments. When I was running my social "cute" site, I hired my niece to post comments on icanhazcheezburger, and to have cuuute.com in the sig (the site is dead now). I routinely got 2-5 clicks a day from people clicking through her sig. And, pretty routinely, every time I post a link to my economic social news site, http://newsley.com http://newsley.com. I get around 70 clicks. Frankly, the people that come to Newsley from HN give me the best feedback and are my best users. In fact, a large portion of my first 1000 visitors came from HN. I get a lot of bounces, but i also pick up a couple of regular users every time. Granted, the demographic that I'm looking for actually intersects with HN's demographic somewhat. I can also vouch for leaving links in the body of comments. As long as your link is on topic to the blog post, I really don't have any problem at all dropping a link in a blog comment. I think it can often add to the discussion.
- jeff18 17y ago
  2-5 clicks per day? That would take over a year before you even generated a single CPM!

by jeff18 17y ago

patio11 17y ago

You also tend to be friends with people who are a lot like you, and to be related to people who are a lot like you, but your customers might not be like you at all. (I can't remember the last time I spent time socially with someone who hits my typical customer demographic.)

shafqat 17y ago
This is a good point. Our first version of our consumer site was flawed in many ways. But we kept getting positive reinforcement from our friends/family and didnt put it in perspective. It's important to take a step back and look objectively at all feedback, especially if it comes from a demographic that is not your core customer.

sunir 17y ago

Until you have tried it, don't knock it. They have actually done it and have demonstrable success. You comment on blogs to engage the existing early adopters of the niche you are targeting to start the process of customer development. You hit up friends to practice pitching (don't underestimate this) and getting some up front feedback on the cheap to help refine your idea.

AlecM 17y ago

I dunno, I disagreed with your opinion so much I clicked your name, checked out your site and ended up watching the trailer for your game, just to see the kind of person I was dealing with that had an idea so contrary to my own. If you never made that comment, I would never of known about Overgrowth.

jeff18 17y ago
Right, and I am thankful for that. However, my point is that in the entire history of my HN career (which spans many, many hours), maybe 100 people have clicked on that link. Maybe 2 of those 100 people turned around and bought the game (probably quite a generous estimate). If you do the math, that is approaching $0/hour. It is simply not a good way to acquire customers, nor should it be expected to be.
- shafqat 17y ago
  Fair point, but I never said leaving comments on blogs should be a customer acquisition strategy. If it is, you have big problems! What I was saying is that leaving commnents on blogs helps you get the initial traction, both in terms of exposure and press coverage. That's it. Once you are past that stage, I agree it's an inefficient use of your time to spend all day combing blogs looking for relevant posts to comment on!
  - deleted 17y ago
    [deleted]

iamelgringo 17y ago

I disagree, especially about posting comments. When I was running my social "cute" site, I hired my niece to post comments on icanhazcheezburger, and to have cuuute.com in the sig (the site is dead now). I routinely got 2-5 clicks a day from people clicking through her sig. And, pretty routinely, every time I post a link to my economic social news site, http://newsley.com http://newsley.com. I get around 70 clicks. Frankly, the people that come to Newsley from HN give me the best feedback and are my best users. In fact, a large portion of my first 1000 visitors came from HN. I get a lot of bounces, but i also pick up a couple of regular users every time. Granted, the demographic that I'm looking for actually intersects with HN's demographic somewhat. I can also vouch for leaving links in the body of comments. As long as your link is on topic to the blog post, I really don't have any problem at all dropping a link in a blog comment. I think it can often add to the discussion.

jeff18 17y ago
2-5 clicks per day? That would take over a year before you even generated a single CPM!