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>Marketing is about raising interest. That's one component, but marketing is bigger than that. In fact, this is seems to be a major point of confusion, that "
by forgetsusername 11y ago
>Marketing is about raising interest.
That's one component, but marketing is bigger than that. In fact, this is seems to be a major point of confusion, that "marketing" is advertising.
Marketing encompasses bringing a product to market, perhaps even creating that market. According to Wikipedia's definition:
"This way marketing satisfies these needs and wants through the development of exchange processes and the building of long-term relationships."
- kylej762 11y agoAgreed, too often people correlate Marketing with Promotion. While marketing is much larger than just promotions. As is evidenced by the 4 Ps of Marketing. The goal of marketing is to "invent complete products and drive them to commanding positions in defensible market segments" - William Davidow (of Intel) in his book Marketing High Technology (1). The book may be dated, but it provides amazing insight into the other Ps of marketing. (1) http://www.amazon.com/Marketing-High-Technology-William-Davidow/dp/1451697589 http://www.amazon.com/Marketing-High-Technology-William-Davi...