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Marketing is about raising interest. Interest is one of the 8 basic emotions, with the other being joy, trust, fear, suprise, sadness, boredom and anger. If you

Marketing is about raising interest. Interest is one of the 8 basic emotions, with the other being joy, trust, fear, suprise, sadness, boredom and anger. If you can bootstrap interest into joy, you get optimism. Interest and anger bring aggression, on the other hand. When someone say "everything some other people says about marketing is wrong", what they are really saying is "what they are saying isn't interesting to me and therefore everything they are saying is wrong", which is the well known ad hominem bias. Biases are good in this context because they bring efficiency to systems. For example, when a marketing person uses buzzwords without context to describe their business, you get the expected "bored" responses from people. Does the Intercloud interest you? What if I told you the Intercloud was a cloud of clouds and it needed a high trust federated network backed by the blockchain to operate? Does it interest you now? To be successful at marketing X, one must ignore everything anyone is saying about X and try to understand two basic things: 1. What people (Ys) are interested in X? and 2. What makes X equally interesting to more Ys? Keep in mind sometimes those answers fall outside what you may already know about X. This implies you must learn more about X and get to know the Ys to raise interest in them with the stuff you know they don't. If you pour a lot of resources into #2, don't expect all the Ys to respond well. Part of what can make something interesting is others aren't interested in it as much as you are. And, if you understand that, you will begin to understand marketing.

forgetsusername 11y ago
>Marketing is about raising interest. That's one component, but marketing is bigger than that. In fact, this is seems to be a major point of confusion, that "marketing" is advertising. Marketing encompasses bringing a product to market, perhaps even creating that market. According to Wikipedia's definition: "This way marketing satisfies these needs and wants through the development of exchange processes and the building of long-term relationships."
- kylej762 11y ago
  Agreed, too often people correlate Marketing with Promotion. While marketing is much larger than just promotions. As is evidenced by the 4 Ps of Marketing. The goal of marketing is to "invent complete products and drive them to commanding positions in defensible market segments" - William Davidow (of Intel) in his book Marketing High Technology (1). The book may be dated, but it provides amazing insight into the other Ps of marketing. (1) http://www.amazon.com/Marketing-High-Technology-William-Davidow/dp/1451697589 http://www.amazon.com/Marketing-High-Technology-William-Davi...
AnimalMuppet 11y ago
> When someone say "everything some other people says about marketing is wrong", what they are really saying is "what they are saying isn't interesting to me and therefore everything they are saying is wrong", which is the well known ad hominem bias. Not necessarily. They may be saying "For this actual evidence-based reason, everything they are saying is wrong". And you are committing a fallacy of your own, of imputing motivations to someone else without evidence.

forgetsusername 11y ago

>Marketing is about raising interest. That's one component, but marketing is bigger than that. In fact, this is seems to be a major point of confusion, that "marketing" is advertising. Marketing encompasses bringing a product to market, perhaps even creating that market. According to Wikipedia's definition: "This way marketing satisfies these needs and wants through the development of exchange processes and the building of long-term relationships."

kylej762 11y ago
Agreed, too often people correlate Marketing with Promotion. While marketing is much larger than just promotions. As is evidenced by the 4 Ps of Marketing. The goal of marketing is to "invent complete products and drive them to commanding positions in defensible market segments" - William Davidow (of Intel) in his book Marketing High Technology (1). The book may be dated, but it provides amazing insight into the other Ps of marketing. (1) http://www.amazon.com/Marketing-High-Technology-William-Davidow/dp/1451697589 http://www.amazon.com/Marketing-High-Technology-William-Davi...

AnimalMuppet 11y ago

> When someone say "everything some other people says about marketing is wrong", what they are really saying is "what they are saying isn't interesting to me and therefore everything they are saying is wrong", which is the well known ad hominem bias. Not necessarily. They may be saying "For this actual evidence-based reason, everything they are saying is wrong". And you are committing a fallacy of your own, of imputing motivations to someone else without evidence.