Also the last paragraph here: http://www.businessweek.com/magazine/content/10_10/b4169039642419_page_2.htm http://www.businessweek.com/magazine/content/10_10/b4

Also the last paragraph here: http://www.businessweek.com/magazine/content/10_10/b4169039642419_page_2.htm http://www.businessweek.com/magazine/content/10_10/b41690396... Not very compelling, but that's their story and they're sticking with it.