3 ms·
Overall sentiment of this article is generally correct. Lots of minor errors throughout. One major one that caught my eye: > to increase brand awareness and t
by jpadkins 11y ago
Overall sentiment of this article is generally correct. Lots of minor errors throughout. One major one that caught my eye:
> to increase brand awareness and thought leadership (and those cannot be measured).
Brand awareness and thought leadership absolutely can be measured through polling, search volume changes, etc. Be wary of any marketing that is being sold to you where the claim is the benefit can't be measured.
- takno 11y agoThere are certainly things you can do to measure these things. The difficulty is that these measures aren't as neat as the ones you use for direct marketing, and are less likely to capture the whole value of the brand and thought leadership spend. This means they can be used against each other, but at a high level it's risky to use them to assign resources to the different strategies