>Did everyone go to the native model when ad-pocalypse hit e-mail and everyone started to use spam filters? Actually, yes. Everyone started creating opt-in em

>Did everyone go to the native model when ad-pocalypse hit e-mail and everyone started to use spam filters? Actually, yes. Everyone started creating opt-in email newsletters. The smarter marketers started creating niche newsletters that appeared to not be associated with any particular brand, then worked in mentions of their benefactors everywhere they could. That's native advertising.