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https://medium.com/@COOLPHABETS/don-t-be-like-mark-z-29a5eedc83a9 https://medium.com/@COOLPHABETS/don-t-be-like-mark-z-29a5eed...

• zappo2938 11y ago
  Turns out that people who are interested in Hindi, Tamil, and Telugu languages in the US and Canada are probably English speakers interested in a second or third language. So their results are correct. Facebook Ads Manager is like any other computer program. It does exact what you tell it to do. Rather than selecting an audience of English speakers they might have had more success selecting the ~45,000 people in the United States and Canada[1] who like the largest Indian news website.[2] Notice how the size of the audience is almost the same as the number of likes of the page? My guess the reason why the audience is larger is because people who have unliked the page after liking it are still included. Facebook ad manager is very, very accurate at targeting only people who have liked a page, for example, only people who liked the Candlebox band page or any information people have put in their personal profile like having attended Stanford University. I've tested it. It is very accurate. I've made a post and targeted 300 people who I know or interact with in real life. The post got close to 20 likes and lots of comments but everyone interacting with it was in the audience I selected. I've done a few other tests too and I always only get interaction with people in the audience. [1] http://i.imgur.com/IdPAumb.png http://i.imgur.com/IdPAumb.png [2] http://i.imgur.com/7jb1MAE.png http://i.imgur.com/7jb1MAE.png