The numbers don't sound crazy... if you think of it as a well-established business. But... it wasn't. The rent was silly (South of the river in Southwark, or

The numbers don't sound crazy... if you think of it as a well-established business. But... it wasn't. The rent was silly (South of the river in Southwark, or even in the Clerkenwell gap West of the City is far cheaper). The salaries sound like a mix of expensive contractors and averagely paid FTEs. For a startup, those two figures alone can and should have been halved without impacting anything that the business did achieve. That they didn't do this does strike me as negligent. Where is the bootstrapping? Where is the close eye on the finances? Where is the "only hire at a rate that allows us to maintain a £nk revenue per FTE"? That's the reckless part, presuming that the tap of funding was never going to close on them.