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In some cases, Facebook advertising has proven to be quite profitable. I know some Pakistanis who have created pages to sell imported jewelries and other simila

In some cases, Facebook advertising has proven to be quite profitable. I know some Pakistanis who have created pages to sell imported jewelries and other similar stuff to Pakistani Facebook users. They run FB ad campaigns to promote their products. Now, Pakistani market is lot different than US and other countries. If its cheap and free delivery, people will buy it.

zappo2938 11y ago
I think Facebook advertising is very effective. First, it is very targeted. Yes, Zuck lets us use any information a person has on their profile to target them. Oh, you work at the media company with 900 employees that I want to work for, let me target each person who works there with an ad. They didn't think that was funny or the comment I made when they made it clear they weren't interested about how, although the number of women working at the company is equal to the number of men, the men working their tended to be much older meaning there was probably a serious wage gap. (I'm still looking for a job BTW). To be fair I mentioned that it might not be their fault. It is possible that instead of a bunch of young women between the ages of 18 and 35 being hired at the company 10 or 15 years ago, young men were being hired who are now in management. Whereas the increase in young women at the company will lead to more women being in management in the next 15 years than men. (I didn't really say that to them, but I thought it.) [1] Facebook wants advertisers to show relevant ads to people so people with ads that are shared, interacted with, and commented on, get a discount on the price of that ad. Facebook would love it if the ads on peoples' profiles were higher quality than friends' posts. A big reason people purchase GQ and Vogue magazines is for the ads not just the editorial content. Also, taking the time to target people who really care about a product or service makes it much cheaper to sell ads on Facebook. If I wanted to promote a new Japanese restaurant in a 20 mile radius from the restaurant, I'd create an audience of people who liked the local Japanese garden. Who else cares about that demographic? Nobody. So it's cheap. I would not be surprised if one day people go to Facebook for the ads like they do fashion magazines to find out all the new products and services that they might be interested in to help them at work, at home, or at play. [1] http://i.imgur.com/bD8IpBV.png http://i.imgur.com/bD8IpBV.png
- samdung 11y ago
  https://medium.com/@COOLPHABETS/don-t-be-like-mark-z-29a5eedc83a9 https://medium.com/@COOLPHABETS/don-t-be-like-mark-z-29a5eed...
  - zappo2938 11y ago
    Turns out that people who are interested in Hindi, Tamil, and Telugu languages in the US and Canada are probably English speakers interested in a second or third language. So their results are correct. Facebook Ads Manager is like any other computer program. It does exact what you tell it to do. Rather than selecting an audience of English speakers they might have had more success selecting the ~45,000 people in the United States and Canada[1] who like the largest Indian news website.[2] Notice how the size of the audience is almost the same as the number of likes of the page? My guess the reason why the audience is larger is because people who have unliked the page after liking it are still included. Facebook ad manager is very, very accurate at targeting only people who have liked a page, for example, only people who liked the Candlebox band page or any information people have put in their personal profile like having attended Stanford University. I've tested it. It is very accurate. I've made a post and targeted 300 people who I know or interact with in real life. The post got close to 20 likes and lots of comments but everyone interacting with it was in the audience I selected. I've done a few other tests too and I always only get interaction with people in the audience. [1] http://i.imgur.com/IdPAumb.png http://i.imgur.com/IdPAumb.png [2] http://i.imgur.com/7jb1MAE.png http://i.imgur.com/7jb1MAE.png
- deleted 11y ago
  [deleted]

zappo2938 11y ago

I think Facebook advertising is very effective. First, it is very targeted. Yes, Zuck lets us use any information a person has on their profile to target them. Oh, you work at the media company with 900 employees that I want to work for, let me target each person who works there with an ad. They didn't think that was funny or the comment I made when they made it clear they weren't interested about how, although the number of women working at the company is equal to the number of men, the men working their tended to be much older meaning there was probably a serious wage gap. (I'm still looking for a job BTW). To be fair I mentioned that it might not be their fault. It is possible that instead of a bunch of young women between the ages of 18 and 35 being hired at the company 10 or 15 years ago, young men were being hired who are now in management. Whereas the increase in young women at the company will lead to more women being in management in the next 15 years than men. (I didn't really say that to them, but I thought it.) [1] Facebook wants advertisers to show relevant ads to people so people with ads that are shared, interacted with, and commented on, get a discount on the price of that ad. Facebook would love it if the ads on peoples' profiles were higher quality than friends' posts. A big reason people purchase GQ and Vogue magazines is for the ads not just the editorial content. Also, taking the time to target people who really care about a product or service makes it much cheaper to sell ads on Facebook. If I wanted to promote a new Japanese restaurant in a 20 mile radius from the restaurant, I'd create an audience of people who liked the local Japanese garden. Who else cares about that demographic? Nobody. So it's cheap. I would not be surprised if one day people go to Facebook for the ads like they do fashion magazines to find out all the new products and services that they might be interested in to help them at work, at home, or at play. [1] http://i.imgur.com/bD8IpBV.png http://i.imgur.com/bD8IpBV.png

samdung 11y ago
https://medium.com/@COOLPHABETS/don-t-be-like-mark-z-29a5eedc83a9 https://medium.com/@COOLPHABETS/don-t-be-like-mark-z-29a5eed...
- zappo2938 11y ago
  Turns out that people who are interested in Hindi, Tamil, and Telugu languages in the US and Canada are probably English speakers interested in a second or third language. So their results are correct. Facebook Ads Manager is like any other computer program. It does exact what you tell it to do. Rather than selecting an audience of English speakers they might have had more success selecting the ~45,000 people in the United States and Canada[1] who like the largest Indian news website.[2] Notice how the size of the audience is almost the same as the number of likes of the page? My guess the reason why the audience is larger is because people who have unliked the page after liking it are still included. Facebook ad manager is very, very accurate at targeting only people who have liked a page, for example, only people who liked the Candlebox band page or any information people have put in their personal profile like having attended Stanford University. I've tested it. It is very accurate. I've made a post and targeted 300 people who I know or interact with in real life. The post got close to 20 likes and lots of comments but everyone interacting with it was in the audience I selected. I've done a few other tests too and I always only get interaction with people in the audience. [1] http://i.imgur.com/IdPAumb.png http://i.imgur.com/IdPAumb.png [2] http://i.imgur.com/7jb1MAE.png http://i.imgur.com/7jb1MAE.png
deleted 11y ago
[deleted]