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Bad call on the HN title. The actual quote is > "In the first quarter of 2016, 85 cents of every new dollar spent in online advertising will go to Google or Fa
by magicalist 11y ago
Bad call on the HN title. The actual quote is
> "In the first quarter of 2016, 85 cents of every new dollar spent in online advertising will go to Google or Facebook, said Brian Nowak, a Morgan Stanley analyst."
emphasis on new dollar, and in context appears to refer to their advertising networks, not the companies themselves.
- Animats 11y agoRight. That's one of those vague numbers; what's a "new dollar"? Increased advertising spend over last year? Here are somewhat harder numbers, from the Internet Advertising Bureau.[1] 72% of ad spend goes to the top 10 players. The IAB doesn't break that down further. Pew does, but their data is a year behind.[2] Google and Facebook haven't quite curb-stomped everybody else yet. Together, they have maybe half the online ad market. The whole online advertising ecosystem, with supply side platforms, demand side platforms, auctions, and all that is becoming irrelevant. Google and Facebook sell direct and don't play in those systems. [1] http://www.iab.com/wp-content/uploads/2015/10/IAB_Internet_Advertising_Revenue_Report_HY_2015.pdf http://www.iab.com/wp-content/uploads/2015/10/IAB_Internet_A... [2] http://www.journalism.org/2015/04/29/digital-news-revenue-fact-sheet/ http://www.journalism.org/2015/04/29/digital-news-revenue-fa...
- dang 11y agoWe've changed the title from "85 cents of every $1 spent in online advertising goes to Google or Facebook" to that of the article. Submitters: it's against the HN guidelines to pick one detail from an article and make that the title. That's a form of editorializing. Please use the original title unless it is misleading or linkbait. If you wish to say which detail you find important, do so by commenting in the thread. That way your interpretation is on the same level as everyone else's.