If you know your target market (and you should), and you have direct access to them, propose possible names to them and get feedback, while at the same time sol

If you know your target market (and you should), and you have direct access to them, propose possible names to them and get feedback, while at the same time soliciting them for more name ideas. We struggled with ours for a while. We had several possibilities that we liked, and started telling people we'd meet at conferences and whatnot. When we talked to them again days later, they would always remember one more than the others. We had several clever names with nice flow and alliteration, but RateMyStudentRental.com is what everyone always remembered (though for us, this is most likely due to the already-existing and popular ratemyprofessors.com).