"... But as the business matures, I've come to realize that blogging is holding me back ..." SO83 ~ http://itc.conversationsnetwork.org/shows/detail4403.html h

"... But as the business matures, I've come to realize that blogging is holding me back ..." SO83 ~ http://itc.conversationsnetwork.org/shows/detail4403.html http://itc.conversationsnetwork.org/shows/detail4403.html goes into detail why? There is an audience bigger than blog reading, tech/web crowd. There is also the time poor "Exec" for example, who carry a Blackberry and read email all the time but not the Web. This is a tactic http://en.wikipedia.org/wiki/Jason_Calacanis http://en.wikipedia.org/wiki/Jason_Calacanis devised to reach a broader audience. Create an email list a broader audience can read. - blogging: to market his company & product to developers - podcasting: to market stackoverflow & his company to developers - email: to market stackoverflow to execs in prep for IPO and broader business market I always watch what Joel does carefully because changes he make signal new opportunities.