I wonder how much analyses like these help FlightCaster get good PR and better search rankings. It seems that (1) these analyses would be of interest to public

I wonder how much analyses like these help FlightCaster get good PR and better search rankings. It seems that (1) these analyses would be of interest to publications targeting potential FlightCaster users (travel-related, etc.) and (2) it would be hard for a journalist to reference such an analysis without providing some background on FlightCaster's services.