This sale is worth about $750,000, with opportunity for additional sales in the near and medium term. Our technology is core to their long-term objective. As a

This sale is worth about $750,000, with opportunity for additional sales in the near and medium term. Our technology is core to their long-term objective. As a bit of additional information, those first few emails that I mentioned took place over several months. From what I can tell the consultant and customer were reviewing the entire industry to see what was available. When they finally decided on a direction, things went pretty quickly. Although this sale seemed fairly straightforward, all of the other warm leads and almost-contracts were anything but. I would say there were about nine other deals that got very, very close, but never closed. I previously had a $250,000 sale with a verbal commitment from a customer with budget to literally give away. But in the end, the deal died (because of inter-organizational politics). My bit of unsolicited advice: Never, ever stop filling that pipeline. Keep casting that net, no matter how many times you miss.