I thought this argument was long dead. Go talk to an MBA, and ask them if they'd like to sell something that netted them 70% of retail price. That 30% cut, amon

I thought this argument was long dead. Go talk to an MBA, and ask them if they'd like to sell something that netted them 70% of retail price. That 30% cut, among other things, includes processing payment for your application and handling fraud. For physical item retail, the creator would by lucky to get even 30% of the final retail price - wholesaling, transport, retailing, so on and so forth, they all take their own cut. Edit: rogerbinns below has a much better list of what you get for your 30%