Pretty sure paid install is just what it sounds like (and what you guessed) -- just paying some small fee for someone to install the thing. Technically, you ca

Pretty sure paid install is just what it sounds like (and what you guessed) -- just paying some small fee for someone to install the thing. Technically, you can think of any marketing or advertising effort in terms of installs and daily users (and that's usually how people do, or try to, in the new "data-driven" marketing/advertising world). There is value to simply having crazy high install numbers (even if those installs aren't daily users) - press, recognition by the app store, etc. I doubt apple can really do much to smack this down, it's kind of a cat and mouse game -- how are they going to stop people from installing something, when mobilized through some other avenue to do so?