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As far as creating an in-house sales team via bootstrapping, I've seen it be successful. The trick is to have a service based company with just enough sales and
by DGAP 10y ago
As far as creating an in-house sales team via bootstrapping, I've seen it be successful. The trick is to have a service based company with just enough sales and marketing to keep generating revenue. The hard part is for the partners to have the foresight to not pull all the cash reserves out for their personal gain and instead reinvest the revenue in creating new products until one takes off and becomes the main revenue generator.
- cglee 10y agoI think that's fine while you're still tweaking and figuring out the sales machinery. Once you have that figured out, you can make money with money and it's time for funding.
- DGAP 10y agoIf you're going after a niche B2B market, why bring on funding? You're just diluting the partners' equity.