All data like this is context/market/user specific. I don't think the headline or article is wrong, though I suppose he could say, "your mileage may vary". Re

All data like this is context/market/user specific. I don't think the headline or article is wrong, though I suppose he could say, "your mileage may vary". Regardless, I think it's compelling enough to try it out on a few forms. I'll try it on our site and crow if there's a meaningful change in either direction.