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Best for shareholders? It's not like they're making money from flash player. They're making money from content creation tools (i.e. Creative Suite). At this po

Best for shareholders? It's not like they're making money from flash player. They're making money from content creation tools (i.e. Creative Suite). At this point it may be a bit easier for them to create Flash content but adding HTML5 to that mix should be doable. They are already creating native iphone apps with Flash authoring in CS5 (see http://labs.adobe.com/technologies/flashcs5/appsfor_iphone/ http://labs.adobe.com/technologies/flashcs5/appsfor_iphone/) Content creators will want to create content that is accessible to a wide audience with a good user experience. They will buy the tools that will allow them to do so efficiently. If that means HTML5 then that is where the money is and that is what shareholders will demand Adobe to support (follow the money). Furthermore HTML5 over Flash makes a good argument for people to buy upgrades to their Content Creation Tools. So there is even more money to be made with HTML5 for Adobe.

barrkel 17y ago
Are you suggesting that having a monopoly on a platform isn't good for a company trying to leverage tools to target that platform?
- voidpointer 17y ago
  I'm mostly suggesting that Adobe's tools may not be tied to the Flash platform as much as it may seem.
fnid2 17y ago
It also means all those people trained on Flash are going to have to be retrained. Flash is kind of like Adobe's stake in the web world. Flash ruled the online video and graphics world. Everything else, there's a good enough competitor. But not flash, not really. Not until there is some real competition. Adobe can make a lot of money on this, but it will be hard work and Steve Jobs called them lazy for a reason.
xsmasher 17y ago
Adobe make the tools for creating Flash content. Not the only tools, I know, but the most widely used and supported tools. They also control the player, meaning new features added to the player will appear in Adobe tools first. They'll adapt their tools to output HTML5, sure, just like Illustrator outputs SVG. They lose the control that they had with the Flash platform, though.

barrkel 17y ago

Are you suggesting that having a monopoly on a platform isn't good for a company trying to leverage tools to target that platform?

voidpointer 17y ago
I'm mostly suggesting that Adobe's tools may not be tied to the Flash platform as much as it may seem.

fnid2 17y ago

It also means all those people trained on Flash are going to have to be retrained. Flash is kind of like Adobe's stake in the web world. Flash ruled the online video and graphics world. Everything else, there's a good enough competitor. But not flash, not really. Not until there is some real competition. Adobe can make a lot of money on this, but it will be hard work and Steve Jobs called them lazy for a reason.

xsmasher 17y ago

Adobe make the tools for creating Flash content. Not the only tools, I know, but the most widely used and supported tools. They also control the player, meaning new features added to the player will appear in Adobe tools first. They'll adapt their tools to output HTML5, sure, just like Illustrator outputs SVG. They lose the control that they had with the Flash platform, though.