Gosh, I'm willing to imagine ... and yes if it were easy to generate quality content, index-able, search-able and security issues didn't require admin level ski

Gosh, I'm willing to imagine ... and yes if it were easy to generate quality content, index-able, search-able and security issues didn't require admin level skills to publish devolving to peer based sharing would be great ... But the aggregators exist because the content consumers want consistency, ease of discovery and all the admin heavy lifting done for them ...