Uber could provide much more than a point to point ride service in its current traditional sense if users are willing to give up more data. For example, it cou

Uber could provide much more than a point to point ride service in its current traditional sense if users are willing to give up more data. For example, it could provide user a tour/travel experience to match with the proper driver if it knows you are traveling. Or send you off to a nice dining experience if it knows you are a foody, etc.