Yup, this is exactly why I wrote: You should NOT follow me on Twitter http://visualwebsiteoptimizer.com/split-testing-blog/you-should-not-follow-me-on-twitter/

Yup, this is exactly why I wrote: You should NOT follow me on Twitter http://visualwebsiteoptimizer.com/split-testing-blog/you-should-not-follow-me-on-twitter/ http://visualwebsiteoptimizer.com/split-testing-blog/you-sho... A/B Testing case studies are good for two reasons: a) Help create curiosity on what the heck this A/B thing is (good for my product) b) Gives you ideas to test on your website But it is very dangerous to implement results without testing for your case. Very, very dangerous.