Jon, given your history at both Ars and Wired, I'm amused that your "limp along" plan is the (current) Ars model (some pay, some small amount in block the ads,

Jon, given your history at both Ars and Wired, I'm amused that your "limp along" plan is the (current) Ars model (some pay, some small amount in block the ads, most use an ad blocker and/or private browsing). So what constitutes something better that you've seen remotely take hold? Google Contributor? Direct per-article micropayments? Events or sponsored research? (au revoir gigaom). I'm honestly curious.